The Augmented Reality Blog

I like the apps that are more than merely objects on markers. Especially if they make you discover and interact.

That’s exactly what KIA did with it’s Cee’d AR app.

Cee'd application screenshot

The plot:

1. print four ‘magic’ markers (which illustrate the position of a manual gear stick).
2. keep two cards at a time in front of your camera
3. discover a feature of the car

The funny thing is they don’t tell you up front which card combination will result in which car feature being shown.

There’s a combination which shows you a rear-viewing mirror in which you can see yourself :) and a steering wheel which you can turn (by moving the cards).

This is indeed fun, interactive way of discovering the car.