rss feedEach time you present an Augmented Reality application to an advertiser, the first question you get is: How many people will actually do this? Answering that is of course very difficult. It depends on the penetration of webcams, how you promote the application, how attractive the proposition is, …. in short it is very hard to say anything smart about it.
In time our industry will define a set of benchmarks. For now we need to work with what we get from articles or blogposts. In the November issue of Fast Company some results are mentioned.
In August, Best Buy ran an ad-with-marker in a Sunday newspaper. The offer: use the marker to see a series of Best Buy products in 3D. 6.500 people tried it. However, the total reach of the newspaper was 43 million. Best Buy is said to be happy with the results (what else can they say ;-) )
The results of the Transformer 2 promotion last summer are more impressive. 80.000 visitors spend an average of 3 min interacting with the app. It is easy to understand why this was more successful. The proposition was much more attractive. If you were a fan, you could turn yourself in one of those creatures.
