The Augmented Reality Blog

The virtual “book” “Daar ben ik” (dutch for “here I am”) wants to draw attention to the impact climate change is having today on the daily lives of people in developing countries, surfing the hype wave AR is currently on.

It’s got a nicely designed web site and the AR part works very well. They could have just published the movie on youtube, but this way the viewer feels more engaged.

And yes, you need to cut trees to produce the paper on which we can print our markers, but it’s for a good cause here so let’s give them a break ;)