The Augmented Reality Blog

The guys at Layar are obviously very excited about Augmented Reality. And we have to give it to them, they are putting Mobile AR on the worldwide map.
Maarten Lens-Fitzgerald (co-founder Layar) was interviewed by CNN. It’s in this interview he made the statement that AR will be the second most used mobile application. Voice being number one.
I wish he wouldn’t make statements like that. Remember these: “the internet will kill brick and mortar shops” or “Second Life will become our first life”? Statements like these build huge expectations, create bubbles of hype that eventually burst and make industries suffer for a long time.
However, he might be right. Layar has a chance to become the Internet Explorer of mobile AR. But let’s learn for the past and avoid that our nascent industry suffers from a major setback in a year or two.