Nov 18

“Augmented reality still feels like something that exists only because, technologically, it can. But behind the gimmickry, you see the possibility of mobile devices giving you real-time information on your immediate surroundings”.

You could call it the voice of the consumer. Or the voice of reason. BusinessWeek takes a good look at some apps and tells us what is missing: better navigation, less clutter, … . Things we all know. But it is good to be reminded of it.

But the best thing is that this another important voice understanding the potential of AR whilst acknowledging that what we produce now is just the first baby steps. As we did on the web in ‘95.

AR-London-Eye-Challenge.JPG

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