rss feedThe movie Avatar inspired some big advertisers to give Augmented Reality a try. It makes sense to go AR if you are sponsoring a movie in which a person’s avatar lives in a virtual world.
Coca Cola enables 140 million bottle-shaped cans, some 30 million fridge packs, bags, bottles and drink cups to show a controllable helicopter if you put them in front of your webcam.
Here is the ad that announces the AR coup:
You can try the real thing as of the launch of the movie. December 18th that is.
McDonalds is also getting into the game. It’ll have special cards that bring up a controllable mechanical toy when you hold it up to your Webcam and visit an Avatar-branded site. More details are not yet revealed.
And of course we also have the AR enabled Avatar cards, but this one you must have seen already.
