rss feedNext to Coke and McDonalds, Stella Artois decided to jump onto the AR bandwagon too.
In the US, it will ship “Le Bar Guide”: an iPhone app that offers US lager drinkers an augmented reality app that helps them find the nearest Stella-dealing pub or bar. The database is 80.000 bars strong. Btw, it is not only bars in the US. It’s bars all over the world. It even has the phone number of the local cab company if things get a bit blurry. The app is developed by AcrossAir.
Its second augmented reality initiative is published on stellaartois.com. The Christmas “Send a Card, Save a Tree” campaign lets consumers send a free, branded, beer-themed augmented reality Christmas eCard. For every card send, Stella will ensure that one tree is saved. The goal is to help protect an endangered South American rainforest by saving 1 million trees.
Well done Stella!
