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	<title>The Augmented Reality Blog</title>
	<link>http://www.augmentedrealityblog.eu</link>
	<description>Augmenting reality</description>
	<lastBuildDate>Fri, 09 Apr 2010 18:51:06 +0000</lastBuildDate>
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		<title>Santander, the Spanish financial group, wanted to have a visitor center no visitor ever saw before.</title>
		<description><![CDATA[And it has one. Robots taking you to meeting room, a huge augmented reality scenery and an even bigger interactive wall. Wow.

]]></description>
		<link>http://www.augmentedrealityblog.eu/2010/04/09/santander-the-spanish-financial-group-wanted-to-have-a-visitor-center-no-visitor-ever-saw-before/</link>
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		<title>LAVAL VIRTUAL TAKES OFF.</title>
		<description><![CDATA[In France, the 12th International Conference on Virtual Reality has taken off. If you don&#8217;t know the conference, please take a look at the video below. The conference shows projects we know already (the Mini case,  the whole world knows by now), but mostly focuses on virtual ideas so far off that it will [...]]]></description>
		<link>http://www.augmentedrealityblog.eu/2010/04/09/laval-virtual-takes-off/</link>
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		<title>CEO Yelp is amazed by results of Monocle</title>
		<description><![CDATA[At Where 2.0 Yelp CEO Jeremy Stoppelman talks about the company’s launch of Monocle, an augmented-reality application for the iPhone that enables users to combine Yelp reviews (on restaurants, clubs, shops, &#8230;) with the physical world. He talks about how they put Monocle in their mobile app as an easter egg, not expecting much of [...]]]></description>
		<link>http://www.augmentedrealityblog.eu/2010/04/02/ceo-yelp-is-amazed-by-results-of-monocle/</link>
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		<title>Put your Adidas shoes on camera</title>
		<description><![CDATA[Adidas announces (via Wired) a line of shoes that will contain AR markers in their tongues such that when you hold your shoe for a webcam a virtual world. Nice gimmick, but I wonder if you&#8217;d do this more than once.
The more interesting part is that they couple this with some games they will announce [...]]]></description>
		<link>http://www.augmentedrealityblog.eu/2009/12/24/put-your-adidas-shoes-on-camera/</link>
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		<title>Location-based ads in Layar</title>
		<description><![CDATA[Brightkite announces to add location-based adds to their layer in Layar (via readwriteweb). It seems to be quite rudimentary right now, but if they can be selective and make the ads relevant to the things you&#8217;re looking for, it may even have some advantages. Wouldn&#8217;t that be something that the publishers of Layar would want [...]]]></description>
		<link>http://www.augmentedrealityblog.eu/2009/12/22/location-based-ads-in-layar/</link>
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		<title>Augmented Reality Browser now also on Symbian</title>
		<description><![CDATA[
Before today, Augmented Reality (AR) applications were reserved for iPhone 3gs and Android users. Now, with the Symbian version of Wikitude, also Nokia N97 and Nokia N97 mini owners can use their mobile phone camera as an Augmented Reality Browser. The application surface has been adapted for Nokia and existing control elements have been integrated [...]]]></description>
		<link>http://www.augmentedrealityblog.eu/2009/12/08/augmented-reality-browser-now-also-symbian/</link>
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		<title>GOOGLE ENTERS AUGMENTED REALITY INDUSTRY WITH GOOGLE GOGGLES</title>
		<description><![CDATA[Don&#8217;t they say if Google enters a market, that market has to have a huge potential?
So welcome Google into AR with this Google Goggles app. Only on Android for the moment. Google calls it &#8220;visual search&#8221; and here is a bit of explanation&#8230;

And here is the Google demo:

]]></description>
		<link>http://www.augmentedrealityblog.eu/2009/12/08/google-enters-augmented-reality-industry-with-google-goggles/</link>
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		<title>STELLA ARTOIS TWICE WITH AUGMENTED REALITY</title>
		<description><![CDATA[Next to Coke and McDonalds, Stella Artois decided to jump onto the AR bandwagon too.
In the US, it will ship &#8220;Le Bar Guide&#8221;: an iPhone app that offers US lager drinkers an augmented reality app that helps them find the nearest Stella-dealing pub or bar. The database is 80.000 bars strong. Btw, it is not [...]]]></description>
		<link>http://www.augmentedrealityblog.eu/2009/12/02/stella-artois-twice-with-augmented-reality/</link>
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		<title>Coca Cola massive into Augmented Reality</title>
		<description><![CDATA[The movie Avatar inspired some big advertisers to give Augmented Reality a try. It makes sense to go AR if you are sponsoring a movie in which a person&#8217;s avatar lives in a virtual world.
Coca Cola enables 140 million bottle-shaped cans, some 30 million fridge packs, bags, bottles and drink cups to show a controllable [...]]]></description>
		<link>http://www.augmentedrealityblog.eu/2009/12/01/coca-cola-massive-into-augmented-reality/</link>
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		<title>Another try-before-you-buy AR app</title>
		<description><![CDATA[If you visit the online clothier Tobi.com, you can  go to its online dressing room and try your selection out. If you are not sure about the dress or the shirt, push the button to take a picture and share it on Facebook to get instant feedback from your friends. 
Augmented Reality, motion capture [...]]]></description>
		<link>http://www.augmentedrealityblog.eu/2009/11/20/another-try-before-you-buy-ar-app/</link>
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