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If you visit the online clothier Tobi.com, you can go to its online dressing room and try your selection out. If you are not sure about the dress or the shirt, push the button to take a picture and share it on Facebook to get instant feedback from your friends.
Augmented Reality, motion capture and social networking all working together to help you shop.
This is just another example of how augmented reality is taking over a part of the online shopping process. Agree, it’s not perfect yet put we are getting there. The value that AR can bring to the process is obvious. We only have to wait for the technology to catch up.
But the real question is if this will drive more sales. That’s a difficult one. People do like to feel and touch the item before they decide to buy it. But then again, all the catalog shoppers will tell you otherwise.
Anyways, if you want to see how it works, here is the movie.
